Top three issues:
Public Schools: Moseley Braun believes that funding for public schools should be done at the national level, using federal money provided to state and local governments.
Health Care: She feels that every American wants to have universal coverage but that the only way to do this is through a single-payer system.
Civil Rights: She believes strongly in the equal treatment of women and minorities and wants to find ways to fight discrimination in daily life.

Official strategy statement: "Our strategy is to deliver our message to the voters." -- Kevin Lampe, national media consultant

"Meet voters, offer a clear and compelling reason to turn George W. Bush out of office, ask voters for help, support and their votes." -- Mike Mannino, national media relations official

"We're not jumping on a plane and going to places where it doesn't make sense. We've got to go where we can raise money, get media and begin the process of building our state organizations." --Patrick Botterman, quoted in the Clarion Ledger, 7/6/03

Campaign's assessment of its own strength: "She has the experience and the qualifications. She was a state representative, county official, senator and ambassador. She brings real-world experience to her candidacy." -- Kevin Lampe

Quotes from Moseley Braun: "I've won 14 elections. I lost one, and narrowly." -- Washington Post, 7/13/03

"I can make a showing and help advance the cause of women in higher office, pave the way for a woman president." -- Chicago Sun-Times, 7/14/03

"Nobody ever thought I would win an election - not at the county level, not at the state level, not to the Senate. But mine is the face of the American dream - it's just black and female." -- Los Angeles Times, 7/20/03

Critiques from others: "I used to be a great supporter of hers. I thought she held great promise. She energized women as a base, she energized blacks as a base, and she won her historical seat. She disappointed us in the seat. She made terrible decisions." -- Hermene Hartman, publisher and founder of N'Digo, a black weekly newspaper in Chicago, quoted in the Des Moines Register, 9/28/03

"It's difficult to take a candidate seriously when he or she has virtually no organization, no matter how attractive they are, no matter how good they are." -- David Loebsack, political science professor at Cornell College, quoted in the Des Moines Register, 9/28/03

Our own assessment of Moseley Braun's vulnerability: Moseley Braun has had some issues from her past, including accusations of misspent campaigns funds and an improper trip to Nigeria, that continue to surround her. Although both matters have been investigated, she still must repeatedly maintain her innocence whenever the issues are mentioned.